Commercial Director – The Netherlands

Heel Nederland
Naaldwijk, The Netherlands
Agribusiness (Glas) Tuinbouw
Marketing & Sales & Inkoop
Bachelor/ Master

On behalf of Red Horticulture, supplier of a new way of lighting focused on efficiency rather than power, we like to get in contact with an entrepreneurial,

Commercial Director – The Netherlands
strategy, sales and business development

Office: World Horti Centre, Naaldwijk, The Netherlands

Red Horticulture, created in 2018, is originally a start-up in IoT & AgTech whose mission is to revolutionize the way lighting is used in professional greenhouses.
They are developing a global solution allowing today's and tomorrow's  producers to manage lighting in an optimized way in order to consume less,  produce more and better all year round. For Red Horticulture we are looking for a Commercial Director reporting to the top management to lead the teams and the commercial strategy of the company in the Netherlands and especially more widely in Europe.

Your missions:

(1) Development and implementation of the commercial strategy:

  • Define and execute the sales action plan for the company, ensuring alignment with the overall business objectives;
  • Lead and manage the sales team to achieve revenue targets;
  • Build and maintain relationships with key clients, stakeholders and partners to ensure customer satisfaction and long-term business success;
  • Analyze market trends, customer behavior, and competitive  landscape to identify new opportunities for growth and  expansion along side the marketing manager;
  • Develop and manage the commercial budget to ensure that  resources are allocated effectively and efficiently;
  • Identify and develop new sales channels and partnerships to expand the company's reach and customer base.

(2) Monitoring and analysis of sales performance

  • Monitor and analyze sales performance indicators;
  • Report to the general management;
  • If necessary, reorient the sales action plan initially drawn up with general management and suggest ways of optimizing it.

(3) Management and supervision of the team in Holland

  • Lead, motivate and unite the teams around the applicable  strategy and transmit necessary strategic information;
  • Evaluate the individual performance of the team;
  • Support the teams and accompanying them in the field when dealing with complex issues;
  • Administrative reporting to the top management.

Your Skills:

  • Good knowledge of the horticultural field and ideally of lighting in professional greenhouses;
  • Leadership, team management and coaching qualifications;
  • Very good communication and relational skills;
  • Spirit of initiative and entrepreneurship;
  • Fluency in English.


You wish to contribute to an innovative project within a human-sized team  and have previous experience in the field of horticultural greenhouses? To join the adventure, please contact Johan Grootscholten, managing partner/senior consultant of Green Career Consult ( +31 6 38976049).
Applications preferably by email to Johan Grootscholten